The Beauty of Web Entertainment

They say that TV is dead. Webisodes are in.  Should we be happy? I think so.

The internet has given immense power to individuals who don’t have a lot of resources. Many of these people have talent. And thus the web serves as a great medium to share their creativity with the world.

This is pretty cool for the rest of us. Through the internet, we have fresh, original and innovative entertainment right at our fingertips.

You have to keep in mind that television networks and big entertainment companies will invest money into projects that will reap profits.  Many times, they will consider what has done well in the past. And this is why there are  shows, movies etc. that are similar to what has already been done.

Examples

• The success of Twilight has yielded a new vampire show, The Vampire Diaries
• The Golden Compass was dubbed “the new Lord of the Rings”
• The glory of  80s nostalgia like GI Joe, Transformers, Menudo, Land of the Lost etc.  has experienced recent reincarnations of these pop culture icons.

Sometimes these comparative projects are cool. And sometimes they seem really contrived. But on the level of numbers, logic and projections, they make sense for producers.

I was really surprised that IKEA sponsored the Easy to Assemble series. It’s quite original and unlike anything that has been done before.  But as I had mentioned in my other post, IKEA is successful because they do so much that is outside the box.

After watching Easy to Assemble and its spinoff,  Sparhussen I discovered  some hot spots for discovering other cool web shows.

• Tubefilter
• Funnyordie.com
• Mydamnchannel
• Koldcast
• Offbeatenough.com
• Zug.com
• Eguiders
• Tilzy
• Webcastr
• Mishmashmag.com
• Blissfulidiots
• Webseriesmagazine.com
• Failblog.org
• Strike.tv
• Crackle.com
• Newteevee

So little time, but so much to see! Hooray for new frontiers! With that said, here is a funny clip of Between Two Ferns with Zach Galifianakis

A Big Kudos to IKEA

Whether or not you like the look of IKEA furniture,  we can’t deny that it is probably one of the best brands in the land of consumerism. This is not an over exaggeration.

The people behind IKEA will do just about anything to make their market happy.

1. Their furniture is clean, stylish and affordable.

2. When you take it home, it is easy to assemble.

3. When you take your little ones to IKEA, they have a place to play and have a blast while mommy and daddy shop

4. Trips to IKEA entail Swedish meatballs

5. They make hilarious commercials

6. Their catalogs have the same freshness and appeal of fun magazines. We love flipping through the colorful glossy pages, which inspire us to create and evolve our own living spaces.

7. They have their own creative comedy web series called Easy to Assemble

IKEA has become a brand that has something for pretty much anyone.  Within the list above, it’s pretty darn near impossible to not be able to find something that you like.  Such is the genius of IKEA.

Keanu Reeves on Sparhussen

Sparhussen is the Swedish band behind the music of the Easy to Assemble series. Bah-ba-Bah-BAaa. Well now they have their very own spin off show. Keanu Reeves plays their producer. Normally we think that extremely funny means it has to be in your face and LOUD: circus clowns, Tom and Jerry, Will Ferrel etc.

The genius of this show is that it is the complete opposite. Not sure why Keanu is making those funny noises at the end of this trailer. But nonetheless, it is hilarious!

Can’t wait for the episodes to start airing October 8.

Justine Bateman-Where Is She Now?

Justine Bateman is probably best known for her role as Mallory Keaton on Family Ties.  She was a style icon then. And because the fashion of the 80′s is back, she is a style icon now. Check this out.  It’s called the Mallory Keaton sweater.

Paired with the Mallory Keaton clutch, you’ve got yourself one hot look!

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Aside from her character as Mallory Keaton on Family Ties, she has also made other television appearances such as

• Men Behaving Badly
• Rugrats
• Arrested Development
• Lois and Clark- The New Adventures of Superman
• Men In Trees
• Desperate Housewives
• Californication

You can read more about her film credits on her wiki page.

So what is she doing now? Why she plays herself on a new web series called Easy To Assemble.